Privacy Policy
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Privacy Policy

The terms “we,” “us,” “The Dentist on Main” and “Company” refer to Dr M.R. Kalan, a South African sole proprietor, or any successor or assignee of the Company. We are in the business of providing consultatory advice along with quality dental treatment and care to our patients (the “Services”). The term “The Dentist on Main” refers either to the business or the online platform as the context requires. The term “Services” refers to the services offered by The Dentist on Main. The term “Member” refers to an individual or entity who or which is or is not registered with the Company to use the Services. The term “you” refers to any Member (or other party whose contact information has been provided to us over the internet) who is reading this Privacy Policy, or on behalf of whom this policy is being read. The term “Website” refers to the website with the non-exclusive URL The term “Personal Information” means information about an individual who is a Member and includes any “Supplemental Personal Information,” as defined below. that we may obtain.

Information we collect:

When you use on a free or other basis, communicate with customer service, or send us an email, you provide us with information that we collect. Such information may include your IP address, name, physical address, email address, phone number, cell phone number, credit card information, and other information such as gender, occupation and other demographic information. By providing us with this information, you consent to your information being collected, used, disclosed and stored by us in accordance with this Privacy Policy.

Basically, we collect certain information to make the Dentist on Main website useful for you.

Categories of Information we collect:

  1. Information we Receive and Store : When you use the website, we store “cookies,” which are strings of code, on your computer. We also use electronic images known as Web beacons. With those cookies, we are aware of and collect information concerning when you visit our Website, when you use our services, your browser type and version, your operating system and platform, and other similar information. With Web beacons, we can determine when you open email we send you, and collect other data. You may turn off all cookies that have been placed on your computer by following the instructions on your browser on how to block cookies that have been placed on your computer. However, if you block our cookies it will be difficult, and maybe impossible, to use the Services.
  2. Tracking Our emails to Our Customers : When we send emails to consenting Dentist on Main customers, we’ll sometimes track who opened the emails and who went so far as to click on any of the hyperlinks. We do this to measure the performance of our Email Campaigns, and to improve our offerings to specific customer segments.
  3. AIM Reports : Members who elect to receive AIM Reports can determine who has opened or not opened emails, or clicked on links. That and all other tracking information available to our Members is also available to us and we may collect and review that information.
  4. Information From Other Sources : We may obtain additional information about you by using your email address, or other information, to directly, or through one or more services, search over the internet, or elsewhere. We thereby obtain information that appears to be related to such email address or other information, such as a name, age and participation in social media websites, (such information being referred to herein as “Supplemental Member Information”).

Basically, we collect your registration and user profile data.


We collect information about the content you create.


Our Servers also collect log information to make the website faster and better.


We may conduct an online search for more information on your profile, but only if need be.

Use and Disclosure of Your Personal Information:
We will use and disclose your Personal Information only as follows:

  1. To promote use, including continued use, of our Services. For example, if you leave your personal information when you visit our Website and do not sign up for any of the Services, we may send you one or more emails asking whether you wish to sign up. If you use any of our Services, and may benefit from using one or more other Services we offer, we may send you an email telling you about the other Service or Services.
  2. To bill and collect sums owed to us. Uses for this purpose include sending you emails, invoices, receipts and notices of delinquency, to alert you if we need a different credit card number, and to otherwise try to collect money owed. We use third parties to handle secure credit card transaction processing and send billing information to such third parties, who maintain all information securely and in confidence, to process your orders and credit card payments.
    To learn more about what steps we take to safeguard such data, see below.
  3. To send you System Alert Messages to let you know about temporary or permanent changes to our Services including planned outages, new features offered, version updates, point releases, major releases, abuse warnings, changes to our Privacy Policy and possibly other documents and agreements.
  4. To help enforce compliance with our Terms of Use and applicable law including, but not limited to, helping to create white lists and black lists, to develop and test algorithms, heuristics and other methods and tools for detecting violations and to apply those methods and tools.
  5. To provide customer support and obtain feedback.
  6. To protect the rights and safety of us and our employees, Members, owners, officers and others.
  7. To meet legal requirements such as complying with court orders and valid subpoenas.
  8. To provide information received hereunder to representatives and advisors such as attorneys and accountants to help us comply with legal and other requirements.
  9. To prosecute and defend a court, arbitration or similar proceeding.
  10. To support and improve the Services we offer including adding features and providing benchmarking and other comparison information.
  11. To communicate with you concerning your account for an informational, as opposed to promotional, purpose.
  12. To transfer your information in the event of the sale of substantially all of the assets of our business to a third-party or in the event of a merger, consolidation or acquisition. However, in such event, any acquirer will be subject to our obligations under this Privacy Policy.
  13. To send you informational and promotional materials that you have elected (“opt-in”) to receive.

Basically, we will email your bills and accounts to you.


We will let you know about system alerts or major site changes.


We will let you know if you are breaking any rules.


We require some of your information by law.


We might ask you to rate our service from time to time.

Safeguarding Your Information:

To protect your information, our credit card processing vendor uses the latest Secure Socket Layer (SSL) technology for secure transactions. In addition, our vendors are certified as compliant with card association security initiatives, such as the Visa Cardholder Information Security and Compliance (CISP), MasterCard® (SDP), and Discovery Information Security and Compliance (DISC).

All The Dentist on Main accounts require a username and password to log in. When you’re finished using The Dentist on Main, please click the “log out” link in the top right corner of your screen, to prevent someone from using your computer to access your account. You must keep your username and password secure and not disclose it to a third party.

Account passwords are encrypted. We cannot see your passwords. We can only reset them.

Basically, your information is safe with us – we will never share or sell it.


Our payment gateways comply with all card security initiatives.


Remember to log out of your profile before you close our website.


Your passwords are encrypted, and only you can see them.

Notice of Breach of Security:

Nobody is safe from hackers these days.

The Dentist on Main will notify you, as soon as possible, if a breach in security results in an unauthorised intrusion into our system and will subsequently report the corrective action taken in response to the intrusion.

Basically, we will notify you ASAP if our trusted system security are breached.

User Generated Content and Privacy:

When post anything on a website, it bounces around from server to server as it crosses the Internet. Along the way, server administrators can read your content. Never send anything confidential.We sometimes review our Members content to verify compliance with our Terms of Use. In this regard, we have software with algorithms to help us find email campaigns that may be in violation of our Terms of Use. This practice benefits all Members who are in compliance with our Terms of Use because, among other things, it reduces SPAM being sent through our servers which helps to ensure high deliverability.

Basically, don’t disclose sensitive or confidential information via our services.

Notification of Changes:

Any changes to this Privacy Policy will be posted to this Website and emailed to the last email address you have given to us, and will become effective as of the later of the date we post on the Website or, send the email. You may object to any changes within 20 days after they are posted on our Website or delivered to you, in which case none of the proposed changes will be effective with respect to information that we have already collected from you; but will apply only to information we collect or access from you in the future. There are purposes, other than marketing, for which we are not willing or able to treat information of any open account differently from that of any other open account. Therefore, if you object to changes in our Privacy Policy which relate to those purposes, we will have to terminate your account. In contrast, in the event we ever changed our Privacy Policy to allow us to have an expanded right to use or disclose Personal Information for marketing purposes, you would be able to opt out without any such termination.

Basically, we will notify you about any changes we make to this agreement, and you have a right to appeal them.

Accuracy of Data and Rights:

We do our best to keep your data accurate and up-to-date to the extent that you provide us with the information we require to do that. If your data changes (including, but not limited to, a change in your email address) then you are responsible for notifying us of those changes so that we can keep your records up-to-date.

We retain the data about you only so long as reasonably required to meet the purposes for which we have the right to use the information. In this regard, we keep some data relating to when and where our services are being used or resulted in a complaint or similar information, indefinitely as we use such data to help us screen out violators of SPAM laws and for other permitted purposes.

We will give you access to any of your Personal Information that we hold about you within 30 days of any request you make for such information. We may charge for providing this information to you, as permitted by applicable law.

Basically, please let us know if any of your details have changed.

Effective Date:

This Privacy Policy is effective with respect to all data that we have collected, or collect, about and/or from you, both prior to your registration as a Member and/or during the term of your membership, in accordance with the Terms of Use.

Basically, your information is effective as soon as you give it to us.

Questions and Comments:

If you have any questions, comments, or concerns or wish to update, delete or change any Personal Information submitted on this Site, or have any questions, comments or concerns about this Privacy Policy, please email us at legal[at]

Basically, if you have any questions, comments or concerns, please send them to us at legal[at]

Date of Effect:

This Privacy Policy is effective with respect to all data that we have collected, or collect, about and/or from you, both prior to your registration as a Member and/or during the term of your membership, in accordance with the Terms of Use.

Basically, your information is effective as soon as you give it to us.

Effective Date:

This Privacy Policy is effective as of 01/11/2019.

Basically, effective as of 01 November 2019.

Updated 01/11/2019.